As we look to the new year, we are seeing commerce leaders aim to better meet rising customer expectations in Manufacturing, Retail and Consumer Goods. Their goal is to create streamlined, customized experiences while addressing lack of alignment across channels. Now is the time to embrace omnichannel thinking by using technology and partners to create short-term gains that underpin long-term ambition. As B2B commerce becomes a new driver for competitive differentiation – and profits – how should sellers retool for digital success? We’ll highlight our latest predictions and share top tips from a recent Forrester Consulting survey.